Content Playbook for SEO content strategy
Know what to publish next
The Content Playbook turns your SEO content strategy into a ranked list. It reads your site and live search data, then ranks quick wins and bigger strategies by the searches each one can earn, and shows the search volume, how hard it is to rank and who ranks today for every pick. You steer it, and you can update it whenever your site changes.
Unlimited users and a 60-day money-back guarantee on every plan.
- S Work "pie chart" into the pie chart page 49,500/mo
- M Add stacked and segmented bar chart pages 20,440/mo
- M Write a guide to the types of graphs 18,100/mo
- M Add donut and bubble chart pages 11,530/mo
Every pick comes with evidence
Add stacked and segmented bar chart pages
The bar chart tool already draws both, so each page only needs a sample chart and a short explainer. Stacked bar chart and segmented bar graph each get 9,900 searches a month and are easy to rank for, and help docs, Reddit and Pinterest hold the top stacked bar results today.
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Quick wins first
Moves are the changes that pay off soonest, and many are edits to pages you already have. Each one says how big the job is and how many searches it targets.
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The reason, in plain words
Every move explains itself with the search volume, how hard the term is to rank for and who ranks today, so you can disagree with it.
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Measured keywords
Each keyword in the plan carries its measured monthly volume and difficulty. When you're ready, a move turns into a brief.
A plan for the whole site, not just a keyword list
Bigger bets, grouped into strategies
The Playbook groups the rest of its ideas into strategies, like a page template crossed with a keyword family, each with the pages it would change or create.
- Add search terms to the existing chart pages 8 edits
- More kinds of bar chart 4 new pages
- How-to guides for Excel and Google Sheets 5 guides
- Guides to picking and reading charts 3 guides
Tell it what to focus on
Steering pushes the plan toward the products, audiences and topics you care about, and the next update tells you what changed.
Added an AI chart maker page and an API page for features that went live since the last plan.
We built Chartjuice's plan with it
3 → 599
Chartjuice search clicks in the four weeks after its first Playbook, with MetaMonster guiding all of its SEO work.
0 → 233
Chartjuice visits from AI assistants in the same four weeks.
51.9 → 10.0
Chartjuice's average search position over the same period.
Ask for this week's quick wins in Claude or ChatGPT
Your Playbook comes with you into Claude and ChatGPT, so you can ask what to do next and turn the answer into a brief without opening the app.
From a connected site to your first brief
- 01 · Connect
Add your site
MetaMonster reads your pages and pulls live search data for the topics you cover.
- 02 · Plan
Get your Playbook
Quick wins come first, then the strategies, each with the keywords and reasons behind it.
- 03 · Research
Turn an idea into a brief
Approve the angle and the outline, then write it yourselves or with page writer.
"MetaMonster is an awesome tool, and over the past two months, our team has genuinely used it every day. The playbooks are GOLD, and the metadata we generated for a recent product launch performed exceptionally well, with over 10% average CTR across 27 indexed pages in the first week. Great job, Andrew and the MetaMonster team!"
"MetaMonster helped to clear half of my brain space and take the emotion out of updating copy on my already-functioning website."
Questions
Where does the search data come from?
Keyword volumes and difficulty come from DataForSEO. Your own clicks, impressions and rankings come from Google Search Console once you connect it. Both are pulled fresh when you build or update a Playbook.
How often does the Playbook update?
Whenever you ask. An update keeps what still holds and tells you what changed.
Can I share it with a client or my team?
Yes. Make a share link, and turn it off when you're done. Every plan has unlimited users too.
Do I need to know keyword research?
You don't. The Playbook does the research and explains each pick in plain words, so you can decide what to work on.
Create SEO content you're proud to publish
Start with Solo at $49 a month. Unlimited users and a 60-day money-back guarantee on every plan.