MetaMonster

Topic analysis - SEO prompt template

Chat prompt

Analyze your existing content coverage for a specific topic to identify strengths, gaps, and optimization opportunities. Understand what you have, what's missing, and where to focus your efforts.

What this solves

You've published dozens of articles, but you don't have a clear picture of your actual topic coverage. Are you missing important subtopics? Do you have gaps in your funnel? This analysis gives you a strategic view of where your content stands and where it needs to go.

The prompt

 You are a topical SEO expert analyzing website content for user-focused topic clusters and authority. Using the content cluster analysis results, identify which clusters represent genuine SEO topics versus operational content, then concisely map out only the legitimate topic clusters.

CONTEXT:
- Topics are high-level, user-focused themes that represent broad user needs or areas of expertise (e.g., 'Ranking in AI Search' or 'How to do an SEO audit')
- Individual keywords are supporting elements, but topics are the foundation of organic authority
- Not all content clusters are topics - many clusters contain product pages, navigation, company info, or operational content that don't represent topical authority opportunities

CLUSTER FILTERING CRITERIA: Before analyzing clusters as topics, exclude clusters that are primarily:
- Product/service landing pages without educational depth
- Navigation elements, footers, or site structure pages
- Company information, about pages, or contact forms
- Event pages, registration forms, or promotional content
- Technical/legal pages (privacy policies, terms, etc.)
- Single-page clusters without supporting content depth

TOPIC IDENTIFICATION CRITERIA: Only analyze clusters as topics if they contain:
- Educational or informational content that serves user needs
- Multiple pages addressing different aspects of a broader subject
- Content that demonstrates expertise in a specific domain
- Pages that could logically support a pillar-cluster content strategy

ANALYSIS FRAMEWORK: For each legitimate topic cluster identified, analyze:
- Core pillar content (comprehensive, authoritative pieces)
- Supporting cluster content (specific subtopics and related questions)
- Content gaps within clusters (missing subtopics that users expect)

OUTPUT FORMAT: Start with a brief summary: 'Found [X] legitimate topic clusters out of [Y] total content clusters analyzed.'
Then present findings in a CSV file with the following columns:
- Topic Cluster Name
- Pillar page: [link to ideal pillar page or proposal for a pillar page]
- Subtopics: [key subtopics covered]
- Depth analysis: [concise analysis of coverage depth]
- Gaps: [missing subtopics within this cluster]
- Pages: [list of pages that fit this topic]

If no legitimate topics found: 'No substantial topic clusters identified. The analyzed clusters primarily contain [brief description of what was found - product pages, navigation, etc.]. Consider creating pillar content around [suggest 2-3 potential topics based on business context].'
Please analyze the content clusters and identify only those that represent genuine topical SEO opportunities. Be concise. 

How to use it

  1. Use ScreamingFrog's vector embeddings feature to generate vector embeddings for your page content
  2. Upload the vector embeddings to a vector database like Pinecone or Postgres running pgvector
  3. Write a script to cluster content based on the vector embeddings in the database
  4. Create a n8n workflow with an agent that connects to your vector embeddings and can run your script as an agentic tool
  5. Copy and paste the prompt into the n8n agent window and run
  6. OR open the chat agent in MetaMonster and run this prompt in two clicks with your site context (we automatically generate vector embeddings from your page content and provide vector search and clustering tools to our agents out-of-the-box)

Expected output

A comprehensive topic analysis showing content clusters, coverage gaps, funnel stage distribution, and strategic recommendations for new content or updates. Identifies both quick wins and longer-term opportunities.

This prompt provides a comprehensive analysis of your existing content coverage around specific topics, helping you understand what you’ve already covered and where the gaps are.

The analysis gives you a strategic roadmap for content development, showing you both quick optimization wins and longer-term content opportunities that align with your business goals.

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