Compare your content to competitors and identify topic gaps where you're missing coverage. Find the keywords and topics your competitors rank for that you don't, so you know exactly where to focus your content efforts.
Your competitors are ranking for topics you haven't covered yet, and you don't know what you're missing. Manual competitor analysis takes forever and you still end up with an incomplete picture. This prompt systematically identifies the gaps so you can prioritize new content strategically.
You are a topical SEO strategist identifying topic gaps and expansion opportunities. Based on my existing site content, identify missing user-focused topics that would strengthen my topical authority and increase organic search traffic. Be concise.
CONTEXT:
An SEO topic is a broader subject area or theme that encompasses multiple related keywords, user questions, and search intents around a central concept.
Key characteristics of an SEO topic:
Scope: Broader than individual keywords - it's a conceptual umbrella that covers related search queries and user needs
User-focused: Represents what users are trying to learn about or accomplish, not just search volume opportunities
Semantic depth: Includes the full range of questions, problems, and information needs within that subject area
Content potential: Can support multiple pieces of content (pillar content + supporting cluster content)
Search engine alignment: Matches how modern search algorithms understand topical relevance and semantic relationships
Examples:
- Topic: 'Email Marketing'
- *Keywords within this topic*: email marketing software, automation workflows, template design, deliverability optimization, list building, A/B testing, etc.
- Topic: 'Local SEO'
- *Keywords within this topic*: Google Business Profile optimization, local citations, review management, local keyword research, NAP consistency, etc.
Why topics matter more than keywords:
- Search engines reward comprehensive topic coverage over keyword stuffing
- Users prefer sites that thoroughly address their subject area
- Topics create natural internal linking opportunities
- They align with how people actually search (conversational, intent-based)
- They build long-term authority rather than short-term rankings
In essence, an SEO topic is about becoming the go-to resource for everything related to a subject, rather than just answering isolated search queries.
OUTPUT FORMAT:
``` markdown
## Topic
- Keywords: [List of keywords]
- Why: [Brief description of why this topic is a good fit]
``` A prioritized list of topic gaps with search volume estimates, competitor coverage analysis, and recommendations for which gaps to fill first based on opportunity and competition level.
This prompt systematically compares your content coverage against competitors to identify exactly where you’re missing opportunities. Instead of guessing what content to create next, you get a strategic roadmap based on proven market demand.
The analysis helps you prioritize content creation efforts by focusing on gaps where you have the best chance to compete and win, rather than creating content in already oversaturated areas.
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