Building Your Own Custom Workflows

🚧 This page is currently under construction. We’re actively updating this guide, so some sections may be incomplete or change soon.

Want a workflow that’s not in the library, or have one you’ve been perfecting for months? You can build your own from the sandbox - the same place the built-in workflows live. For an overview of the sandbox itself, see the Sandbox guide.

What makes up a custom workflow

A custom workflow is built from a few parts, all editable in the sandbox:

• Context - the data passed to the AI for each page (columns you’ve already generated or that MetaMonster extracted during the crawl, like page content or the primary keyword).
• Prompt - the instructions telling the agent exactly what to do.
• Model - the AI model that runs the workflow. We’re always adding newer models, and you’ll see the credit cost for each.
• Output columns - the structured results the workflow writes back to your table.
• Tools - special agent tools (such as SERP data or searching another grid) that extend what the workflow can do.

Writing the prompt

Treat the prompt like training a junior employee: be specific about what you want, give examples of good output, and describe the format you expect. For deeper guidance, see our blog post on prompt engineering for SEOs.

Defining output columns

Output columns keep results consistent. Each one has a name (matched to what you reference in the prompt), a description for additional context, and a type that constrains the format - text, markdown, boolean, number, URL, date, JSON, and more. Most workflows use text, markdown, or boolean.

Testing and running

Use the test panel to run the workflow on a single page first, then select the pages you want and run it across them. Results generate in the workflow’s output column, where you can open, edit, and regenerate them. Before running, you’ll see a preview of the credit cost across your filtered rows.

Need help?

If you have questions about writing workflows, click the Help button in MetaMonster or reach us at support@metamonster.ai.