Getting Started with MetaMonster

Welcome to MetaMonster. This guide gives you a quick overview of the features in the product. MetaMonster was built to help SEO and web design agencies optimize content for quality, not just for keywords - using generative AI to evaluate your content holistically and give you recommendations that go beyond keyword stuffing.

The sections below walk through every major area of the product. Future videos go into depth on each one.

Adding a site

Start by adding a site. When you add a site, you’ll see two options:

Connect Google Search Console: Select a site from Search Console and MetaMonster automatically pulls in all of your Search Console data to pass to the AI, helping it make better-informed decisions.

Enter a domain manually: If you don’t have access to Search Console, you can always enter a domain manually.

You can click the monster icon in the top left at any time to get back to your site screen.

Content optimization

When you open a site, you’ll first land on the content optimization page. This is where MetaMonster helps you optimize your content for quality.

Whereas other tools tell you to use a set list of keywords a certain number of times each, MetaMonster uses generative AI to evaluate your content against an AI rubric. That means recommendations like improving your opening hook or adding additional content in a specific section - while still providing the classic keyword optimization that helps you get ranked.

Assigning keywords: Open a page and click Assign with AI, or enter keywords manually. Many pages may already have keywords assigned.

Analyzing a page: Once you’ve assigned a keyword, you can Analyze the page. After analysis you’ll get a grade. Open the page to see:

• A list of recommendations
• Optimization questions
• A score
• An option to view a detailed report

About the score: Don’t overly focus on the score. It’s meant to be directional - giving you an idea of whether there’s more you can get out of this content - not a perfect representation of how good your content is.

Working through recommendations: Click through your recommendations, click Generate, add additional context if you need to, then mark items as Resolved or Dismiss them.

Exporting: When you’re done, you can export for Google Docs, Notion, Rich Text, or Markdown.

Other views: From the content optimization page you can also view the SERP we use to help build our recommendations, check your Search Console analytics, review your keywords, or return to the optimization score. You can hide the score panel entirely if you want to show a client a clean view.

Keyword analysis

To work with keywords in more detail, go to Keyword analysis. Here you’ll see a list of all the pages on your site with the Keyword Explorer automatically pulled up.

Assigning in bulk: You can assign keywords to all pages, just pages without keywords, or priority pages. You can also work one page at a time with Assign with AI or assign manually.

Priority pages: You’ll notice stars next to pages. MetaMonster attempts to guess which pages are most important for you - most sites get 80% of their traffic from 20% or less of their pages, and it’s usually best to focus on those first. You can change your priority pages at any time by clicking the star to add or remove a page.

SEO workflows

MetaMonster has dedicated workflows for the classic SEO fundamentals:

• Page Titles
• Meta Descriptions
• H1s
• Image Alt Text

All of these features work similarly. For each, you’ll see a list of your existing titles, descriptions, H1s, or alt text, the keywords you’re optimizing for on that page, and a draft box.

Generating: Generate a new version one page at a time, or use the panel at the top to generate in bulk. For bulk generation you can choose missing items, all priority pages, or select specific pages. You can also delete pages or items that don’t make sense to optimize.

The sandbox

The sandbox is an experimental area for custom workflows we’re still developing, so you may hit occasional bugs - but these workflows can be useful. They’re grouped into Content Analysis, On-Page SEO, and AEO to help you find what you need.

Advanced vs. basic workflows: Some advanced workflows require another workflow as a context column. For example, the Advanced Internal Links workflow requires the Topics workflow first - it uses topics to search topically for pages related to the current page. The Basic Internal Links workflow works better for smaller, simpler sites (for example, around 20 pages) where it doesn’t make sense to group pages topically first.

Inside a workflow: Within the sandbox you’ll find:

• The prompt passed to the AI agent
• Output columns
• Context
• Special tools we’ve built to extend what the agent can do
• A test panel for running a test on a single page
• An option to select specific pages
• A model selector (we’re always adding newer models)

Running a workflow: Select your pages and click Run. Results generate in the workflow’s output column. Once a result is ready, you can open it, edit or view the prompt, and regenerate as needed.

CMS plugins

MetaMonster supports publishing your optimizations directly to your CMS. We currently support WordPress, with Shopify and Webflow coming soon.

Setting up WordPress:

1. Input your site URL
2. Generate an API key
3. Install the plugin from the WordPress plugin store
4. Copy your API key into the plugin and click Save
5. Click Test on the next page

Once your plugin is hooked up, you can publish titles, descriptions, H1s, and images automatically to your WordPress site.

Settings

When you add a new site, MetaMonster crawls every page so we have the latest page content. We then use that content to generate:

• Your brand name
• A voice and tone guide so the agent understands how to write in your style
• Business context describing what you do

You can edit any of these in Settings at any time - for example, to change the style the AI writes in or to give it more context it needs to know.