Getting Started with MetaMonster

Welcome to MetaMonster. This guide gives you a quick overview of the features in the product. MetaMonster was built to help SEO and web design agencies optimize content for quality, not just for keywords. It uses generative AI to evaluate your content holistically and give you recommendations that go beyond keyword stuffing.

The sections below walk through every major area of the product.

Adding a site

Start by adding a site. You’ll see two ways in:

Crawl an existing site. We crawl your pages, grade them, and show you what to fix. You can either import from Search Console (pick a site you own, and your keyword and click data comes with it) or enter a URL if you don’t have Search Console access.

Plan a site from scratch. Nothing to crawl yet? Describe the business and MetaMonster plans your pages, keyword targets, and content before the site goes live. This is handy when you’re designing a new site and want SEO baked in from the start. The Site Planner guide walks through it.

You can click the monster icon in the top left at any time to get back to your site list.

Opportunities

When you open a site, you’ll land on the Opportunities dashboard. It sizes up the search demand behind your pages so you know what to work on first: the total monthly searches your primary keywords could reach, your domain rating, and a card for each priority page with its grade, keyword data, and top recommendations.

Use it as your home base. When a page looks worth the effort, click through to optimize it. The Opportunities guide explains how the score works and how to share the dashboard with clients.

Content

The Content page lists every page on your site with its grade, keywords, and opportunity score. This is where MetaMonster helps you optimize your content for quality.

Whereas other tools tell you to use a set list of keywords a certain number of times each, MetaMonster uses generative AI to evaluate your content against an AI rubric. That means recommendations like improving your opening hook or adding content in a specific section, alongside the classic keyword optimization that helps you get ranked.

Assigning keywords: Open a page and click Assign with AI, or enter keywords manually. Many pages may already have keywords assigned.

Analyzing a page: Once a page has a keyword, you can Analyze it. After analysis you’ll get a grade. Open the page to see your recommendations, a content brief, your score, and a detailed report.

About the score: Don’t overly focus on the score. It’s meant to be directional, an idea of whether there’s more you can get out of this content, not a perfect measure of how good it is.

Working through recommendations: Click through your recommendations, select the ones you want, and generate a draft. Review the changes, then mark items as Resolved or Dismiss them. The Content Optimization guide covers this in depth.

Exporting: When you’re done, you can export for Google Docs, Notion, Rich Text, or Markdown.

Keywords

To work with keywords in more detail, go to Keywords. You’ll see a list of all the pages on your site with the Keyword Explorer alongside.

Assigning in bulk: The card at the top generates keywords for all pages, just pages without keywords, or priority pages. You can also work one page at a time, or assign manually.

Priority pages: You’ll notice stars next to pages. MetaMonster attempts to guess which pages matter most. Most sites get 80% of their traffic from 20% or less of their pages, and it’s usually best to focus on those first. Click the star to add or remove a page from your priorities at any time.

The Keyword Research guide goes deeper.

Titles, descriptions, H1s, and image alt text

MetaMonster has dedicated workflows for the classic SEO fundamentals:

• Titles
• Descriptions
• H1s
• Images (alt text)

All of these work similarly. For each, you’ll see your existing titles, descriptions, H1s, or alt text, the keywords you’re optimizing for on that page, and a draft box.

Generating: Generate a new version one page at a time, or use the panel at the top to generate in bulk. For bulk generation you can choose missing items, all priority pages, or select specific pages. You can also delete pages or items that don’t make sense to optimize. See SEO Workflows for the details.

The sandbox

The Sandbox is an experimental area for custom workflows we’re still developing, so you may hit occasional bugs, but these workflows can be useful. They’re grouped into Content Analysis, On-Page SEO, and AEO to help you find what you need.

Advanced vs. basic workflows: Some advanced workflows require another workflow as a context column. For example, the Advanced Internal Links workflow requires the Topics workflow first, because it uses topics to find pages related to the current one. The Basic Internal Links workflow works better for smaller, simpler sites (around 20 pages) where it doesn’t make sense to group pages topically first.

Running a workflow: Select your pages and click Run. Results generate in the workflow’s output column. Once a result is ready, you can open it, edit or view the prompt, and regenerate as needed. The Sandbox guide has a full walkthrough, and Building Your Own Custom Workflows covers writing your own.

CMS plugins

MetaMonster supports publishing your optimizations directly to your CMS. WordPress is the current integration.

Setting up WordPress:

1. Input your site URL
2. Generate an API key
3. Install the plugin from the WordPress plugin store
4. Copy your API key into the plugin and click Save
5. Click Test on the next page

Once your plugin is hooked up, you can publish titles, descriptions, H1s, and image alt text straight to your WordPress site. See CMS Integrations for a step-by-step guide.

The API and MCP server

Everything in MetaMonster is also available programmatically. Create an API key under Settings → API Keys, then call the REST API or connect the MCP server to Claude, Cursor, or Windsurf. The API and MCP guide gets you started, and the full reference lives at docs.metamonster.ai.

Context

When you add a site, MetaMonster crawls every page and builds the AI’s knowledge of the business from it: a brand voice guide, business context describing what you do, and a library of verified facts (contact details, testimonials, clients, and more) with receipts showing where each one was found. It all lives on the Context page, along with your Google Business Profile if you have one.

Edit the guidance anytime to change how the AI writes, and skim the facts so you know what it will treat as true. The Context Library guide covers it in full.

Site settings

Site settings holds the site’s operational controls:

• Brand name: used in AI-generated titles, descriptions, and other content
• Search location: target a specific city or country, so SERP results and keyword data reflect where your customers actually search
• Score curve: adjust how strictly pages are graded
• LLMs.txt: MetaMonster generates an llms.txt file for your site that you can copy from here