Keyword Research

Keyword research happens in the Keyword Explorer. You can open it from most pages in the product - content, titles, descriptions, even the sandbox. To see all of your keywords for every page in one place, go to Keyword analysis.

Assigning keywords with AI

When a page has no keywords yet, you’ll see its URL, your Search Console data (if the site is connected), and options to assign with AI, clear keywords, or delete the page.

Open the Assigned Keywords tab and click Assign with AI. This is almost always the best way to start. The status changes to assigning and a status bar shows the keywords being generated.

Below that, the rest of the Keyword Explorer gives you:

• AI suggestions - review suggested keywords before assigning them
• Search Console data
• Manual exploration - search and add keywords yourself

You can also add a keyword manually right inside the Assigned Keywords tab.

How the AI picks keywords

When the agent runs its automated analysis, it:

1. Reads the page content and builds a list of seed keywords.
2. Checks each one against Google Search Console data (if available) and DataForSEO data.
3. Repeats the process a few times if needed to land on a solid list.

It looks for around five keywords and picks the one that best matches the page’s intent and content, balancing opportunity against volume and difficulty, and sets it as the primary keyword.

Reading the data

The Keyword Explorer pulls data from two sources:

• DataForSEO - monthly search volume, keyword difficulty, search intent (informational vs. commercial), and cost per click. Higher cost per click usually means a more valuable keyword, since more people are bidding on it.
• Google Search Console - clicks, impressions, click-through rate, and average position over the last 28 days.

Treat all of this as directional, not definitive. Every SEO tool approximates this data from Google properties, third-party sources, and its own methods, so use it to guide decisions rather than as absolute truth.

A good example: a keyword might show only 10 monthly searches in DataForSEO, but Search Console shows 93 impressions in the last 28 days at an average position of 4-5. That tells you real people are searching for it, so it may be a strong primary keyword even though the volume estimate looks low.

Primary vs. secondary keywords

The distinction mainly matters for how MetaMonster uses your keywords:

• Primary keyword - the single most important keyword for the page. Titles, meta descriptions, and H1s can usually only target one keyword, so the primary tells us what to optimize for.
• Secondary keywords - additional keywords you want to rank for. In the content optimization tool you can work these into your H2s, H3s, and body copy.

Checking a keyword in detail

If you’re unsure about a keyword, click into it to see more. You’ll get the same data as above plus the SERP results, with your current position highlighted alongside everything else ranking.

Use this to judge whether a keyword is worth targeting:

• Look at what’s ranking. A mix of relevant YouTube videos, Reddit threads, and Search Engine Land suggests a topical, relevant query.
• Watch for commercial “best of” / “top ten” roundups. You’ll have to decide whether to compete with them directly or get featured in them and optimize your page for something else.
• Compare domain ratings. If the ranking pages have ratings near yours, it’s reasonable to compete - especially with some digital PR or backlink building to boost your own rating.

Sometimes the AI’s picks look great as-is. Other times you may swap the primary - for example, choosing a higher-opportunity term like “SEO tool for agencies” (more volume, strong commercial intent, high cost per click) and moving the original down to a secondary keyword.

Priority pages

The pages with stars are your priority pages. Most sites get up to 80% of their search traffic from 20% or less of their pages, so those are the ones to optimize first. MetaMonster guesses your priority pages using Search Console data and pattern recognition, and you can add or remove one anytime by clicking its star.

Always double-check the keywords on your priority pages. Dig into the data and take a second look before settling on the primary keyword.

Where keywords flow

Your keywords flow into everything else you do in MetaMonster - content optimization, page titles, meta descriptions, and more all stem from them. Getting them right here sets up the rest of your work.